When I start referring to paid link building, this is quite possibly the most common question I get asked. In this article, I`ll be adhering to Googles definition of a paid link, that is exchanging money for links, or posts that contain links; exchanging services or goods for links; or sending someone a free product in return for them covering it and together with a link.
In other words, even sponsored guest posts and paid reviews are viewed paid buy backlinks. When you look at this article, you should be aware that even safer paid link-building strategies risk being considered part of a hyperlink scheme and violate Google`s conditions and terms.
How Come Some Professionals Still Buy Links?
In the early 2000s, selling and buying links wasn`t just in vogue it was considered good business. Directories that let you pay for reviews and service businesses that allowed you to definitely buy or rent links sprung up like dandelions on a lawn.
Then Google presented the weed whacker enabling users to report paid links which forced link sellers and buyers to obtain sneakier or change tactics. Over the past decade, buying links has become increasingly risky because Googles ability to seek and destroy the SEO worth of paid links is becoming uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom made with exact match keywords and converting ad copy with higher clickthrough rates. Nevertheless, it isn`t foolproof. Some companies still turn to paid link building because it`s easier, it`s all they understand, or it`s standard practice inside their industry.
Today, the rise of organic link-building and content marketing has essentially nullified the necessity for buying links inside the SEO industry at large. SEO PowerSuit`s link-building survey, and the follow-up replies by a few leading SEO experts, clearly show that creating valuable content worth linking to is considered to be the easiest method to earn links. Having said that, forty percent of respondents were unanimous regarding their most effective link-building method: creating data- and research-based content.
How you can & How Not to Buy Links
Good link buying practices take some perserverance. You need to begin with the same content you would probably use to launch an organic link-building campaign content which is highly highly relevant to your niche, high quality, and attractive to your target market.
You should also have a well-grounded link profile before you consider buying links, which means cultivating high-quality organic backlinks first. As soon as your assets have been in place: Vet websites carefully before purchasing links. Carefully vet each domain for whatever seems off, including domain history, PageRank, and a lot of spammy outbound links. Develop a purposeful link building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing within the next couple of months. Your link profile must not exceed 10 to 25 percent paid links.
Maintain your anchor text diverse across each domain. Anchor-text diversity is a must.
Bad link buying practices include anything Google`s been working diligently to stamp out over the past few decades. Such as link farms and private blog networks (PBNs). If your paid links are yielding a big amount of low-quality links, watch out, you`re at serious probability of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links inside the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for a backlink package, and contracting a hyperlink selling service (e.g., Sape) are excellent ways to earn yourself a Google penalty. And if a site openly advertises which they sell links? Run!
Avoid warning sign websites. Websites that were previously penalized, repurposed into link/article farms, and customarily count on ad-heavy, content-thin pages should good to go your internal alarm blaring.
Needless to say, whether you`re buying links or building them organically, it`s always crucial that you monitor the healthiness of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links that might possess a negative influence on your web site. Be especially diligent if you`ve purchased links verify page quality, authority, etc. regularly, and make sure your links anchor text hasnt changed and this it hasn`t been switched to nofollow.
Do Paid Links Work?
The effectiveness of paid links is still hotly contested. It certainly appears like some companies are managing to blend link buying strategies with organic link-building strategies to great effect. We discovered that 78 percent of rdvenf who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to get efficient, according to our poll. Though the reported success rate is surprisingly high, the threat of the Google penalty is significant and quite real. If you`re considering buying links, just be sure you recognize the potential risks and think about the potential effect on your long-term SEO before purchasing.