Product review & rating has become a well known feature that most of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not just another banal e-commerce product. Individuals are actually referring to it (both negative and positive) along with their thinking shows up here!
People always leave to your competitors when your product details page can’t satisfy them by assuring them. Your products or services details page is the most essential area of the site because this is the place when your customers decide whether to add the merchandise to the cart or abandon it. Hence, every effort ought to be delivered to assure the buyers that the products you happen to be offering really are offers good bargain and value for price.
Among the strongest features inside your product details page is definitely the solution to enable the customers express their opinion and experience regarding the product. A basic one line comment added by way of a happy customer can assure lots of other visiting customers about purchasing the product.
Following are 5 strategies for making your product details page better by encouraging customers and targeted traffic to write reviews for your products:
Tips 1 – Product Details page Design:
Your product or service details page design should get special emphasize hence people always want to check out the products details pages that are visually attractive and neatly presented. The product details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way so that customers can discover information easily. If your product details page design and arrangement is vivid and attractive, people want to write something about this. Adding Image zooming, image video and multiple images illustrates the merchandise better and so gives customers a great insight concerning the product. When a visitor finds a eye-catchy product details page, it’s more likely that s/he want to then add words there.
Tips 2 – Don’t make the process complicated:
Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to get present along with the review option, provide a visual 5 star rating which is often rated making use of the mouse click. Provide the negative rating options that will give a bold impression for the visitors that they are free to rate it how they feel. For the Review make the email fields optional as people often don’t want their emails to become visible publicly. Provide an option whether to show or hide the e-mail addresses from your published reviews. One issue you ought to be particularly careful about is definitely the CAPTCHA. Easy CAPTCHA may be easily broken by the spammers and hard CAPTCHA irritates the real reviewers. Choose one which is hard to break from the Spamming softwares yet easy for a persons users to see.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted through the visitors or customers. You will be able to publish/un-publish the reviews,(even manipulate if you wish), control the visibility, control the amount of reviews per page, reply back to a reviewer as well as other conventional review & rating moderation features. Should you value what your prospects are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published in your website. Send them thanks a lot emails for the reviews and visiting your site so that as reply lrqusd the review, write something which would not merely impress the reviewers but also other visitors.
Tips 4 – Keep the ‘Negative Reviews’ as well:
If your product details page is filled with reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of the reviews. If consumers are criticizing these products, it’s your very best possiblity to defend the main reason and let others realize it. Take the chance to confront the negative reviews with satisfying answers and put them among the other reviews.
Tips 5 – Reviewing Competition:
What about announcing just a little gift, free coupon or discount for that top rated reviewers? Yes, that would definitely encourage visitors and customers explore your product or service and write something on them. A $5 discount code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines to your products.
Present your product or service more visually and then in richly designed format, offer some benefits for writing reviews, create the process simple and easy , moderate regularly to get additional reviews.