“Dude, that is not what we do! We do not make money from people texting…we are only successful when our customers are.” This is the way the conversation used to go with most of my family and friends that had not quite grasped what it is we do. Which was until recently.
It’s not really that I blame them because of not “getting it”. Text Marketing just has recently emerged because the defacto marketing medium for small to mid-sized company owners. It’s a business that didn’t even exist a few years ago, however right now it’s literally exploding before our eyes.
Why provides the trend caught on so quickly? What exactly is so appealing about text marketing?
There exists a simple solution to these questions. They are: Value and Access.
Value is surely an arbitrary concept based on each individual, though with text message marketing that value could be quantified from the results the business owner receives and also by the number of subscribers each message alert campaign has. That value of each marketing campaign can now be tracked and stacked against all other marketing efforts and also the results make it clear to the business owner, there is absolutely no better approach to market and advertise.
If the light comes on, it shines…
We have an older brother who may be extremely sharp in business; he’s very well known and considered a professional running a business launch within the technology industry. You will think that he’s the sort of guy you believe would catch this text message marketing concept from a mile away and would then have a million and something applications because of it.
That was incorrect. I don’t determine it was my lack of ability to clearly illustrate to him the main benefit of text messaging to a business person or just the simplicity of the way it works didn’t jell along with his advanced thinking, either way he didn’t obtain it.
A couple of days ago I purchased a telephone call from my brother (the genius one). He was excited… well, excited for him. He says for me, “I become it, this texting thing works great for middle America! People can text in and acquire an alert or deal or some kind of special immediately on their phone!” It absolutely was just like the light had just occur! I said that’s it exactly. What made him finally see it? He had walked into a Chick-fil-A nearby restaurant and saw a table tent nevertheless Text CFA to 411247 to receive Free Things and Special Deals. He tried it, and the light came on!
Obviously I went on to describe to him that how to send text from email was ideal for that application. The client gets immediate value as well as the business gets unprecedented access to the customer’s most personal communication device, their cellular phone.
But that’s not where the story ends…Texting has become being used in almost every aspect of business and it’s embraced by thousands of organizations to generate community, mobilize people, drive traffic to events and websites, save money, provide user generated content like weather reports and movie show times. There is seamless integration into existing software packages through API portals, it’s all possible now. You will need only look as far as the recent Obama campaign to view the dramatic effect text messaging has had on the country.
We have been astounded and amazed by the results businesses have when they use texting to enhance their marketing efforts. I’ve had the chance to personally hear from company owners across the country which have used text message marketing to increase sales, drive traffic, communicate more efficiently, they are truly applying this technology to dzflri their businesses. What started out as a way to get a pizza shop to deliver its weekly special to your database has evolved into the strongest and effective marketing medium on the planet.
One thing I actually have observed right from the start is the always on factor in the cell phone. When someone walks the door in the morning they take 3 things with them…their wallet, their keys along with their cell phone. At church on Sunday an announcement is made to transform off your mobile phone and the same happens in the movies, our mobile phone’s are always around. We give our clients the vision of putting their message into their customers pockets whenever they want and then we provide them with the tools to help make which happen.
SMS Text Messaging is actually a breakthrough communication medium that continues to expand over 250% year after year. A report from Emarketer demonstrates that for your average mobile user in america, the amount of texts placed is in excess of the quantity of mobile calls placed. Businesses are now connecting with their potential audience and also the customer is responding. I actually have never seen response rates this high in every other marketing medium. I continue to see 12-30% response rates and as high as 95% read rates!
There are a number of factors that are driving this industry and many reasons businesses are adopting text message marketing in their online marketing strategy, but certainly two factors emerge as beacons that should create the light come on to suit your needs. These are Value and Access.