By far the most difficult task in sending HTML email is making the email suitable for as many email clients as possible. Unfortunately there is not a standard across all platforms. The very best practice is to apply tables if you are designing your email. Setup a simple template and send this out with some elementary text added first. In this way you will see if your simple template works. When you have done some quick testing you can move on and add more to your HTML email.
HTML Email – The initial step in setting up HTML emails is always to decide on what type of layout that you would like to make use of. Remember that it is really an HTML email template and not a template to get a web page. The basic’s are the same but simple is way better. Decide on a single column or two column layouts. These work most effectively for the HTML email simply because they offer better control.
Single Column Layout – Contains a header with some or each of the navigational links. The e-mail looks just like the parent website. This can help to reinforce branding. This layout could have links within the body with other articles within the email. A footer is included that could contain identical links which can be towards the top. Should your email is definitely lengthy then the bottom links can be eliminated to save on html email size. The footer must also contain instructions to be taken from your list.
Two Column Layouts – Includes a header with a logo. Contains two columns, typically using a narrow side column with links to the parent website and maybe to different parts of the email newsletter. Has a second wider column containing the meat from the newsletter. Regardless of the your layout is ensure that the most important a part of your message is at the top of the email. Many people will surely delete if their attention is not really captured with what they see first.
How to Send HTML Email – It is possible to send HTML email using outlook or perhaps a internet based email application but this can take hours to deliver to a short list. Yes you can merge letters and send to a list however the much better method to send HTML emails is by using an auto responder program. Auto responder programs are designed to setup your HTML email once and send to hundreds or 1000s of prospects or clients. In case you are sending HTML email being a regular part of your business there is no other approach to consider. There are internet based auto responders and in addition PC based auto responders which can be purchased for this type of use.
Best Practices for creating and sending an HTML Newsletter. Use fixed table widths. Despite the fact that users do re-size you can rest assured that the email will keep up with the original integrity that you intended when you set it up up. If spacing becomes a problem then use cell padding or cell spacing to tweak your message.
Never use Java Script, Most email clients transform it off.
Try to avoid employing an image which has been sliced. Should you make use of a sliced image make sure it displays properly in multiple email clients. Never embed your images. Always store your images on the website. It is recommended to keep these in a separate folder and do not delete the folder. Should you then an email which is viewed at a later time may have broken images inside it. Ensure all images include an alt tag, a height tag and a width tag. Do not send a large single image email. It may be like spam and tokntn efforts is going to be wasted.
Testing your HTML Newsletter – Be aware that there is absolutely no such thing as one little mistake when you find yourself sending to a summary of clients or prospects. It will always be multiplied by how big this list. So always test and inspect what you are actually sending. After you have the layout as well as the look down make sure to try to find all the following:
Is your from address displayed properly?
Will be the subject line correct?
Does your message include a hyperlink to an online version of the newsletter?
Do you have your remove link towards the bottom?
If you use merge codes within your email could they be displaying the proper information?
Do each of the links work correctly?
Do your images come with an alt tag in place?
Have you ever sent the email test to all the popular email clients like Gmail, Yahoo? Hotmail and AOL?
Have you checked your email having a spam checker to ensure the greatest results for deliverability?
When you can say yes to the suggestions above then you are ready to send out out your HTML email.